In an effort to further grow our expertise on data center efficiency and green technology, Asetek is proud to announce that we were recently added as a General Member in The Green Grid. The Green Grid Association is a 501(c)6 non-profit, open industry consortium of end users, policy makers, technology providers, facility architects, and utility companies that works to improve the resource efficiency of information technology and data centers throughout the world. With more than 175 member companies around the world, The Green Grid seeks to unite global industry efforts, create a common set of metrics, and develop technical resources and educational tools to further its goals.

As you may have seen, Asetek was quite busy in the month of November leading up to SC12 in Salt Lake City. Specifically, we made a number of announcements related to our RackCDU hot water liquid cooling for data centers. You can read all about it on our news page, but to give you a better understanding of what Asetek's RackCDU is and how it works I have a couple of videos to share with you.

Finally, what every breathing body is talking about – green and energy savings in data center. First of all this is a very complex market and topic of discussion and I do not believe there will be one single technology that will solve the power issues. Some are looking at making the servers themselves more energy efficient and some (like us) are trying to reduce the actual power needed for cooling the servers.

You may have read our press release about Asetek entering the server space. Over the years I have received many questions asking why Asetek is not very visible in the server space like we are in pretty much every other segment in this industry.

If you are a part of this industry as an end user, partner or OEM you would be hard pressed to have missed that Asetek has been adding partners to our DIY lineup at a frequent rate. 2011 has seen new products from existing and new customers alike, including Antec, PNY, Corsair, Intel and AMD. I’d like to take some time and focus on this DIY market and leave OEM and servers out of the agenda (for now).