Kevin Magnussen and Asetek SimSports to Bring the True F1 Feeling to Sim Racing

We are SO excited! We can now announce our collaboration with no other than Kevin Magnussen!

The acclaimed Danish race car driver, currently competing in Formula One for Haas F1 Team, will work closely with our engineers on developing sim racing products that replicate the true feeling of an F1 car.

As part of the agreement, Kevin Magnussen will be an official brand ambassador for Asetek SimSports.

“There is a lot of sim equipment that claims to emulate an F1 car, but it misses the mark because it was designed by people who do not have F1 racing experience,” said Kevin Magnussen. “André and I share a passion for racing and by teaming up with Asetek, I can help bring the thrill and authentic feel of F1 to sim racers everywhere.”

Son of four-time LeMans GT class winner and former Formula One driver, Jan Magnussen, Kevin Magnussen has a celebrated racing resume including with McLaren, Renault, and Haas F1 Teams. In addition to his vast amount of time on the track, Magnussen helped develop the McLaren simulator and has tested for Porsche.

“In the past I did not find home simulators to bring a whole lot of value, simply because they were not realistic. I tested Asetek’s equipment last week, and I was impressed. I am enthusiastic about assisting them in bringing forward products that feel as close to a real F1 car as possible, and I appreciate they have given me this opportunity”, said Magnussen.

André Sloth Eriksen, founder and CEO of Asetek, is thrilled and proud about the new partnership with Kevin Magnussen.

“Kevin is a great brand ambassador for Asetek SimSports. We share many values both on and off track, which is important to us,” Eriksen continued. “In my opinion, not only is F1 the pinnacle of motorsports, it is bigger than that, and it will be a proud moment for me and the rest of the Asetek team when we see the Asetek SimSports logo in the F1 paddock.”

Watch the video of Kevin Magnussen’s first visit at the Asetek headquarters:

The partnership with Magnussen goes way beyond just branding. From day 1, our mission has been to bring true racing immersion to sim racers around the globe. That’s obvious in our product design philosophy. Not only do we test our products for maximum reliability, we also want our hardware to help sim racers perform even better.  Working together directly with ‘K-Mag’ himself will help us achieve the precision of Formula One to an even higher degree!

“Our partnership with Kevin is much more than a branding agreement, where we put his signature on our products,” said André Sloth Eriksen. “What is truly exciting is that we will develop products together with the sole purpose of replicating the true feeling of an F1 car. As an example, over the next few weeks, Kevin will spend a significant amount of time in our lab working closely with our engineers on the development of the best possible firmware for our wheelbases.”