Website Visitors

Like most website operators, Asetek collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Asetek’s purpose in collecting non-personally identifying information is to better understand how Asetek’s visitors use its website. From time to time, Asetek may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Asetek also collects potentially personally-identifying information like Internet Protocol (IP) addresses. Asetek does not use such information to identify its visitors, however, and does not disclose such information, other than under the same circumstances that it uses and discloses personally-identifying information, as described below.


Gathering of Personally-Identifying Information

Certain visitors to Asetek’s websites choose to interact with Asetek in ways that require Asetek to gather personally-identifying information. The amount and type of information that Asetek gathers depends on the nature of the interaction. Asetek does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.


Aggregated Statistics

Asetek discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Asetek’s behalf or to provide services available at Asetek’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Asetek’s website, you consent to the transfer of such information to them. Asetek will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Asetek discloses potentially personally-identifying and personally-identifying information only when required to do so by law, or when Asetek believes in good faith that disclosure is reasonably necessary to protect the property or rights of Asetek, third parties or the public at large. If you are a registered user of an Asetek website and have supplied your email address, Asetek may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Asetek and our products. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Asetek takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.



A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Asetek uses cookies to help Asetek identify and track visitors, their usage of Asetek website, and their website access preferences. Asetek visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Asetek websites, with the drawback that certain features of Asetek websites may not function properly without the aid of cookies.


Privacy Policy Changes

Although most changes are likely to be minor, Asetek may change its Privacy Policy from time to time, and in Asetek sole discretion. Asetek encourages visitors to frequently check this page for any changes to its Privacy Policy. Continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.


US-EU Safe Harbor / US-Swiss Safe Harbor Privacy Policy and Certification

Purpose Statement

This policy sets forth the Safe Harbor Privacy Policy for Asetek A/S.


Asetek A/S and its affiliated companies (“Asetek”, “we”, “us”, or “our”) recognize that privacy is very important to our stakeholders. We pledge to protect the security and privacy of any personal information that stakeholders provide to us. This includes names, addresses, telephone numbers, email addresses and any information that can be linked to a specific individual.

U.S. – EU Safe Harbor  / U.S.-Swiss Safe Harbor Privacy Statement

Asetek strives to collect, use and disclose personal information in a manner consistent with the laws of the countries in which it does business. For personal information of employees, consumers, customers, investors, and government officials that Asetek receives from Switzerland, the European Union and by extension the European Economic Area, Asetek has committed to handling such personal information in accordance with the U.S.-EU Safe Harbor Privacy Principles and the US-Swiss Safe Harbor Privacy Principles. Asetek has certified that it adheres to Safe Harbor Privacy Principles (“Principles”) of notice, choice, onward transfer, security, data integrity, access, and enforcement. Asetek’s Safe Harbor certification can be found at For more information about the Safe Harbor Principles, please visit the U.S. Department of Commerce’s Website at

If there is any conflict between the language in this Policy and the Principles, the Principles will govern. This Policy outlines our general procedures and practices for implementing the Principles, including the types of information we gather, how we use it, and the choices affected individuals have regarding our use of, and their ability to correct, that information.

This Policy applies to any personal information for which Asetek is a data controller. For purposes of this statement, “personal information” means information that: i) is transferred from the EU and/or Switzerland to the United States; ii) is recorded in any form; and iii) can be linked to and used to identify an individual. It does not apply to personal information pertaining to a specific individual from which that individual could not reasonably be identified.

Privacy Principles
Notice and Choice

To the extent permitted by the Principles, we reserve the right to process personal information in the course of providing professional services to our customers without the knowledge of individuals involved. We do not use personal information or sensitive personal information for any Third-Party Secondary Uses unless the individuals involved affirmatively choose to participate in such Secondary Uses.

Onward Transfer

Asetek does not disclose an individual’s personal information to third parties, except when one or more of the following conditions is true:

We have the individual’s permission to make the disclosure
The disclosure is required by law or professional standards
The personal information in question is publicly available
The disclosure is reasonably necessary for the establishment or defense of legal claims

Data Security

Asetek takes appropriate physical, technical, and organizational measures to protect all personal information from loss, misuse, unauthorized access or disclosure, alteration, and destruction. However, we cannot guarantee the security of personal information transmitted to Asetek via the Internet. Asetek takes significant efforts to prevent, but is not responsible for, unauthorized access by illegal means.

Data Integrity

With respect to personal information for which Asetek is a data controller, if any, Asetek processes personal information only in ways compatible with the purpose for which the information was collected or subsequently authorized by the individual. To the extent necessary for such purposes, Asetek will take reasonable steps to make sure that personal information is accurate, complete, current, and otherwise reliable with regard to its intended use.


If an individual becomes aware that personal information we maintain as a data controller about that individual is inaccurate, or if an individual would like to update or review his or her personal information where we are a data controller, the individual may contact us using the contact information below. We will take reasonable steps to permit individuals to correct, amend, or delete personal information that is demonstrated to be inaccurate. The individual will need to provide sufficient identifying personal information to confirm the individual’s identity. We may request additional identifying personal information as a security precaution. In addition, we may limit or deny access to personal information where providing such access would be unreasonably burdensome or expensive in the circumstances, or as otherwise permitted by the Safe Harbor Agreement.

Enforcement and Dispute Resolution

Asetek utilizes the self-assessment approach to assure its compliance with our privacy statement. Asetek periodically (annually, or more often) verifies that the policy is accurate, comprehensive, publicly available, completely implemented, and in conformity with the Principles of US-EU Safe Harbor and US-Swiss Safe Harbor.

Asetek will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with the principles contained in this Policy.

With respect to any complaints relating to this Policy that cannot be resolved through our internal processes, we use the American Arbitration Association’s Safe Harbor dispute process, which can be found at Any employee or contractor who we determine is in violation of our privacy policies will be subject to disciplinary process.

Privacy Statement Changes

Asetek reserves the right to change this Privacy Policy without notice at any time, consistent with the requirements of the Safe Harbor Agreement. We will post any revised Policy on this Site, or a similar Site that replaces this Site. Continued patronage and use of this website implies your assent to any modifications. We suggest reviewing this privacy policy every time you visit this Site.

Contact Information

Questions or comments regarding this Policy should be submitted to the Asetek Privacy by mail or e-mail as follows:

Asetek A/S
Attn: Peter Dam Madsen
Assensvej 2
9220 Aalborg East

Email: legal (at)

EFFECTIVE DATE: October 1, 2015