Racing Runs in the Blood

Asetek Racing welcomes Luca Magnussen as official brand ambassador

Aalborg, Denmark, September 29, 2026: Only weeks after welcoming Pietro and Enzo Fittipaldi, grandsons of two-time Formula 1 World Champion Emerson Fittipaldi, Asetek Racing today announces that Luca Magnussen joins the company as an official brand ambassador. With two of motorsport’s most storied family names now part of the Asetek family, the company continues to build a circle of drivers whose instincts were shaped on track long before they were old enough to hold a license.

Luca Magnussen, 17, represents the third generation of Denmark’s most recognized racing family. His father, Jan Magnussen, is a former Formula 1 driver and four-time class winner at the 24 Hours of Le Mans. His older brother, Kevin Magnussen, raced in Formula 1 for McLaren, Renault and Haas. Luca has quickly built a career of his own. After claiming a Danish karting title in 2023 and representing Denmark at the FIA Motorsport Games in 2024, he made his single-seater debut in the British GB4 Championship with Fortec Motorsport in 2025. In 2026, he stepped into GT racing in McLaren Trophy Europe with Paddock Motorsport. His stated ambition is to race at Le Mans, ideally alongside his brother. As an Asetek ambassador, Luca will use Asetek equipment in his preparation, share his feedback on feel,
response and realism with the Asetek engineering team and bring the community closer to life as a young racing driver through content and appearances throughout the season.

ENGINEERED REALITY
Every Asetek product is engineered in Denmark with a single purpose: to give sim racing enthusiasts the most authentic driving experience possible. The input of real racing drivers is central to that work. Their sense of how a car should feel under braking, through a fast corner or at the limit of grip is translated into the engineering decisions behind each wheelbase, pedal set and steering wheel. For racers, by racers.
“I have been around racing my whole life, and I know how important it is to train with equipment that feels real. Asetek is Danish like me, and I’m proud to represent a company that takes engineering and quality as seriously as they do. I look forward to helping them make the experience even better,” says Luca Magnussen.

MEDIA CONTACT
Michael Henning Jensen
[email protected]

ABOUT ASETEK
Founded in 2000, Asetek is a global leader in liquid cooling solutions for gaming PCs, professional workstations, and AI/Data Center applications, as well as high-performance sim racing equipment for PCs and gaming consoles. Headquartered in Denmark, Asetek maintains global operations with regional offices and facilities in Denmark, Taiwan, China, and the United States, dedicated to delivering industry-leading thermal efficiency and premium racing experiences worldwide.
www.asetek.com