UGT x Asetek SimSports®
Asetek SimSports® is now the home of UGT. With our 20+ years of experience with developing and selling PC gaming and enthusiast liquid cooling products we are now using our core competencies within mechatronics and gaming to expand in to SimSports, which includes adding the team and products of UGT to our family.
Like Asetek, UGT took the complexity of SimSports configuration software and hardware and innovated unique and easy-to-use solutions. This is just the beginning and for now things will be “business as usual” but stay tuned as Asetek expands in the SimSports space.
***OFFICIAL STATEMENT REGARDING THE FUTURE OF UGT***
“Having made the decision to develop products for the Sim Sports market, Asetek, acquired UGT to get a head start on software development.
It was never Asetek’s intention to continue with the sale of the UGT displays to wheel manufacturers, and so the company worked with those manufacturers to manage the withdrawal of these products from the market.
Asetek will continue to support end-users with functional software, through relevant updates, for the foreseeable future.
Consistent with any OEM business model, technical support will be provided by the wheel manufacturers. Asetek will, in turn, support the wheel manufacturers, should that support be required.
If anyone has any questions regarding this statement, please feel free to reach out to our customer service team, who will do their best to provide a timely response.”
History of Sim Innovation
UGT’s first offerings were steering wheels. Dissatisfied with the existing dashboards and displays, UGT went about solving the challenge with limited inputs, including inputs from the graphics card to run a dashboard. The serious simmers at UGT began to experiment, including utilizing over-powered microchips to prevent lag and future-proof the design, LCD upgrades and improvements on the printed circuit board. UGT’s LCDRace came to life, maximize processing power. From this early innovation, UGT expanded into game compatibility, UGT Manager software updates and configurations, and firmware and hardware enhancements.