Asetek SimSports™ Strengthens Ties to The Racing Industry

Kevin Magnussen & Asetek SimSports™

On a Mission

From day 1, our mission has been to bring true racing immersion to sim racers around the globe.
That’s obvious in our product design philosophy. We want our hardware to help sim racers perform even better. Working together directly with ‘K-Mag’ himself will help us achieve the precision of Formula One to an even higher degree.

Kevin Magnussen fiddling with Invicta sim racing pedals

“In the past, I did not find home simulators to bring a whole lot of value, simply because they were not realistic. I tested Asetek’s equipment last week, and I was impressed. I am enthusiastic about assisting them in bringing forward products that feel as close to a real F1 car as possible, and I appreciate they have given me this opportunity”

– Kevin Magnussen.

Representing Asetek SimSports™

As part of the agreement, Kevin Magnussen will be an official brand ambassador for Asetek SimSports.

“There is a lot of sim equipment that claims to emulate an F1 car, but it misses the mark because it was designed by people who do not have F1 racing experience,” said Kevin Magnussen. “André and I share a passion for racing and by teaming up with Asetek, I can help bring the thrill and authentic feel of F1 to sim racers everywhere”, says Kevin.

Kevin Magnussen presenting Invicta sim racing pedals