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La Prima™ Formula Steering Wheel

$ 334.99 Excl. VAT $ 334.99

Drawing inspiration from real-life racing experience, the La Prima Formula Steering Wheel is designed for performance.

Through our RaceHub software, you can effortlessly personalize and map all buttons, switches, encoders, and paddles to create your customized steering wheel, paving the way for your future success.

To reinforce the overall anti-flex and create a proper interface for the removable handles, the chassis features a metal spider interface. This guarantees a rigid, non-flexing steering wheel that allows you to change handles over time, ensuring the wheel always suits your needs perfectly.

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Fully Customizable

The La Prima Wheel features 12 push buttons, two 7-way kinky switches, three rotary encoders, and two thumb encoders, you get optimal control of your desired settings. All buttons, switches and rotaries are of the highest quality standards and fully tested and validated in our automated button testing machines to ensure years and years of reliable daily use. The backside features two contactless magnetic shifter paddles, for fast and seamless gear shifts.

It also features 15 fully customizable aRGB LED rev lights – allowing you to not only customize the look of your steering wheel, but also help you make those split-second gear shifts that can make the difference between success and failure. LEDs can, of course, be adjusted, dimmed, and color customized in RaceHub™. 

The ergonomic handles are made with a soft, comfortable, and durable silicone rubber that ensures ease of cleaning and disinfection. Whether you race with gloves or not, these handles provide ultimate comfort and control every time you grab the wheel. You also have the option to easily change the handles to quickly implement future upgrades to color, size, shape and hardness.

The replaceable and ergonomic handles ensure you can customize the steering wheel to suit your preferences perfectly.


Orange buttons (Encoder + 7-way)
$ 12.99 Excl. VAT $ 12.99
Sim Racing Steering Wheel Wall Mount
$ 12.99 Excl. VAT $ 12.99
XL Handles
$ 84.99 Excl. VAT $ 84.99
White Sticker Sheet
$ 14.99 Excl. VAT $ 14.99
Red Sticker Sheet
$ 14.99 Excl. VAT $ 14.99
Orange Sticker Sheet
$ 14.99 Excl. VAT $ 14.99



Tech Specs

  • Exquisite, radical, and minimalistic Danish industrial design 
  • 15 aRGB RevLEDs 
  • 12 Push buttons, 2 seven-way Kinky switches, 3 twelve position Rotary encoders, 2 Thumb encoders
  • 2 Contactless Magnetic shifter Paddles
  • Injection molded Carbon fiber reinforced composite chassis with aluminum front face
  • Easy-to-use, no-play quick-release. Ensuring stable data and power transmission without the use of cables, batteries, or wireless signals.
  • Possibility to change to XL handles at a later time

Software Features

  • Full button, switch, encoder, and paddle custom mapping 
  • Customizable Rev lights 
  • Pitlane control and Pit limiter 
  • Night mode 
  • LED start-up sequence 
  • Auto connection detection


  • 290mm diameter with default configuration. 294mm diameter with XL handles. 


To the extent possible, an upgrade to console support is planned in the future via a motherboard exchange. 

Platforms: Windows 10, 11 



  • Assetto Corsa 
  • Assetto Corsa Competizione 
  • DiRT Rally 
  • DiRT Rally 2.0
  • F1 Series 
  • iRacing 
  • Project Cars 2 
  • rFactor 2 
  • And many more (all games that accept direct input devices)


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Hall-sensor magnet holder
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QR PCB-A Wheelbase side
$ 25.00 Excl. VAT $ 25.00
Standard Intel LGA20XX Narrow Retention Kit
$ 9.00 Excl. VAT $ 9.00
Wheelbase Torque Button
$ 34.99 Excl. VAT $ 34.99
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