Pagani Automobili

Pagani Automobili S.p.A

Asetek, the global leader in liquid cooling and gaming peripherals, announced in October 2021 that Pagani Automobili and Asetek have signed a licensing, marketing, and product deal for a number of Asetek’s upcoming products within the premium racing simulator market. Soon the most passionate simracers and car enthusiasts will be able to experience the rush of driving a real Pagani, the world’s most exclusive hypercar brand, through a portfolio of products currently being developed by Asetek.

Asetek will custom-design limited editions of Pagani-licensed SimRacing products based on actual Pagani technology as used in the Atelier’s latest release, the Pagani Huayra R, for an as-near-as-it-gets to the real-thing Pagani racing experience. In turn, Pagani Automobili will market and sell the Pagani-branded SimRacing products through its channels, expanding accessibility to Pagani devotees.

Ideal partners Pagani and Asetek, bring vision, a passion for innovation and design, hyper-focused attention to detail, and industry-renowned quality and reliability to their offerings.

To learn more about the partnership, please check out our blog post “Pagani and Asetek Pen SimSports Licensing Deal.”