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Asetek Enters The Sim Racing Market
27 Mar, 2024

Asetek Enters The Sim Racing Market

Dennis Hampe


Right now you may be thinking: “Asetek – Why are liquid cooling experts making sim racing gear?”

The answer is both simple and complex, and in this blog post we will let you in on our thoughts, aspirations, and ideas.

Who is Asetek?

First, you may think, who is Asetek?

Asetek is the inventor of the all-in-one liquid coolers that are found in many PCs around the world. You may even, unknowingly, have one yourself!
We are most likely the favorite OEM brand of your favorite brands – such as NZXT, EVGA, or ASUS (and many others, by the way..).

But we do more than liquid cooling for gaming PCs – we also liquid cool massive data centers around the globe. We help them improve their density, consume less power, and reuse waste heat. All of which benefits you, us, and good old mother earth, by reducing the carbon footprint we as gamers, racers, and humans generally leave behind.

Passion for Mechatronics and Racing

At first glance, it can be a challenge to find the connection between liquid cooling and sim racing. And that is entirely understandable. Liquid cooling and sim racing are not exactly two areas that you would automatically associate with each other. But they have more in common than you might think. Let us explain:

We have spent the last 20 years innovating and specializing in some key areas.

Mechanics. Software. Hardware.

Combine these, and you get what is popularly called Mechatronics. We are passionate about Mechatronics. About making high-performance, precision components that benefit gamers and enthusiasts around the World.

Being passionate about simulators, and especially racing ourselves we got frustrated by the solutions currently available. Their software wasn’t ideal, and you always have to choose between performance and aesthetics. We asked ourselves… Do we REALLY have to pick just one? We quickly agreed that is not an ideal solution, by any measurement!

User-friendly and immersive ecosystems for sim racing

In the coming years, our goal is to develop and manufacture user-friendly sim racing ecosystems that make it easy to be a sim racer. There’s no reason to spend hours solving problems when you just want to race.

That is why you will, as of today, find that we have decided to use our passion for innovation and expertise within technology, mechanicals, electronics, and software to expand our business into two parts – Asetek and Asetek SimSports®.

We will kick off our complete state-of-the-art product offering this year, offering products that are simple, affordable, high-quality, and aesthetically pleasing.

Why? Because we can!

Stay tuned on our blog, social media, or newsletter for updates in the future.

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