SimSports? Asetek? Challenging the Status Quo

Right now you may be thinking: “Asetek?” or “Asetek – Why are liquid cooling experts making sim racing gear?”

The answer is both simple and complex and in this blog post we will let you in on our thoughts, aspirations and ideas.

Who is Asetek?

First you may think, who is Asetek?

Asetek is the inventors of the all-in-one liquid coolers that are found in many PCs around the world. You may even, unknowingly, have one yourself!
We are most likely the favorite OEM brand of your favorite brand – such as NZXT, EVGA or ASUS (and many others, by the way..).

But we do more than liquid cooling for gaming PCs – we also liquid cool massive data centers around the globe. We help them improve their density, consume less power and reuse waste heat. All of which benefits you, us, and good old mother earth, by reducing the carbon footprint we as gamers, racers and humans in general leave behind.

Why SimSports?

Well, that is an excellent question! We have an excellent answer, too!
Actually, we have spent the last 20 years innovating and specializing in some key areas.

Mechanics. Software. Hardware.

Combine these and you get what is popularly called Mechatronics. We are passionate about Mechatronics. About making high performance, precision components that benefit gamers and enthusiasts around the World.

Being passionate about simulators, and especially racing ourselves we got frustrated by the solutions currently available. Their software wasn’t ideal and you always have to choose between performance and aesthetics. We asked ourselves… Do we REALLY have to pick just one? We quickly agreed that is not an ideal solution, by any measurement!

That is why you will, as of today, find that we at Asetek have decided to use our passion for innovation and expertise within technology, mechanicals, electronics, and software to expand our business into SimSports. We will kick off our complete state-of-the-art product offering this year, offering products that are simple, affordable, high-quality, and aesthetically pleasing.

Why? Because we can!

So… What will you launch first?

Well, in all honesty, we’re not quite ready to unveil that yet. But of course we cannot leave you empty-handed after taking the time to read this.
So here is a little hint:

I hope you are as excited as we are!

Make sure you subscribe to our newsletter and stay tuned. We will be telling you much more in the coming days, weeks and months!

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