By sponsoring the ‘top donor prize’ in 2020, Asetek played a key role in helping Alienware attain its most successful fundraising year to date for St. Jude Play Live. This time, Alienware raised a total of over $66,000 for children with cancer at St. Jude Children’s Research Hospital in Memphis, Tennessee.
According to Alienware, the Asetek-donated first prize significantly and positively heightened interest in the 2020 fundraising campaign. The prize won by the biggest donor to Alienware’s campaign was a custom PC with Asetek liquid cooling system, including St. Jude branding and an entire ecosystem (monitor, mouse, keyboard, headset and headset stand). A total of 365 donations were received in the course of the 5-week campaign.
"We at Asetek have decided to take part in Alienware’s 2021 Play Live campaign, too, when we will again donate the first prize. It is a great pleasure to be able to play a part in helping sick children in this way," says Solveig Malvik, who is Director, Branding & Outbound Marketing at Asetek.