Asetek Appoints Industry Veteran, Sam Szteinbaum, to it’s Board of Directors

Szteinbaum Brings More than 20 Years of International Management and PC Industry Expertise to Leading, Global Thermal Management Company

Asetek announced today that PC industry veteran, Sam Szteinbaum, has joined its board of directors.  Szteinbaum brings more than 20 years of international management and technology industry experience to Asetek.  Much of Szteinbaum’s career was spent at Hewlett Packard where he served in a variety of leadership roles in the areas of business development, marketing, finance and general management. Szteinbaum was the vice president and general manager for HP’s PSG Americas Consumer Products organization. Sam’s leadership was credited with growing revenue in these segments to over $6 billion. Szteinbaum’s international experience includes overseeing HP’s operations in Canada, Latin America, Singapore, and the United States

“Sam is a perfect addition to our very active—and involved—board of directors,” states André S. Eriksen, Asetek’s CEO.  “His deep network in the PC industry and experience in international operations and management will add exceptional value to the company as we continue to grow our existing thermal management expertise and extend our industry-leading liquid cooling products into new markets.”

“Asetek is an emerging global company with a very bright future,” notes Szteinbaum.  “In addition to an outstanding management team and a stellar group of investors, Asetek’s robust thermal management technology affords the company a host of business opportunities in a variety of new markets.  I am looking forward to being a part of Asetek’s exciting future.”

Fluent in English and Spanish, Szteinbaum is a native of South America.  He holds an M.S. in Management from Purdue University as well as a B.A. in Economics and a B.A. in Mathematics from the University of California.

About Asetek
Asetek is the world leading system thermal and acoustic management solution provider to OEMs servicing the gaming, workstation and performance PC markets. The company’s liquid thermal management system delivers superior thermal and acoustic performance in a factory sealed unit that sets new standards for reliability and suitability for large volume production. Leading OEMs use Asetek’s liquid cooling products in systems where end users demand exceptional performance, low noise and maximum reliability. Asetek’s strong brand name products are often the favorite choice of enthusiast grade system builders having obtained more than 200 international press awards in the past decade.

Founded in 2000, Asetek is headquartered in San Jose, California with additional offices in Denmark and Asia. For more information, please visit

Steve Branton
Asetek, Inc.
[email protected]

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