In this video, you’ll see André Eriksen (CEO of Asetek) talking about the beginning of Asetek SimSports. André talks about his own experiences with racing and how the entire Eriksen family has practically grown up on the race track.

At first, Asetek wasn’t going to develop sim racing equipment, but that changed when André noticed several problems with the current racing simulators available. At Asetek’s eSports Academy, where the local youth can game and practice, the inspiration began that later grew into Asetek SimSports and the goal to deliver the best sim racing products on the market.