Asetek at PAX East 2011 in Boston
If you aren’t familiar with PAX, the Penny Arcade Expo, and you call yourself a gamer, then you should be ashamed of yourself. The PAX shows are considered meccas to the gaming masses. Much like the E3 of old, it is a way for gamers as well as those not working in the industry to see some of the cool stuff that is coming soon or even available now. PAX usually offers any number of panels on everything from game design all the way to building your resume to get a career in the industry. The show features computer hardware, console hardware, video gaming and even table-top/ccg/card games. Add to that any number of competitions, concerts, and free play areas all provided by PAX and you’ve got one hell of a weekend.
As an avid gamer myself, I definitely cruised around the show floor playing some of the games being previewed. Some of the booths only had demonstrations by staff like Rockstar’s L.A. Noire booth, but were still worthwhile to stop by. I actually spent a great deal of time cruising around with a friend and colleague, Kevin of Origin PC, along with hanging out at Antec’s booth and talking to other hardware fans about liquid cooling.
One of the first things you notice about this show is the sheer number of computers that it requires. Looking out over the floor, you can see hundreds of computers being utilized for demonstrations everywhere! The best part was that the majority of them were being liquid cooled by yours truly: Asetek. It was easy to find us all over the show floor. Origin PCs were being used in the entire Logitech booth and part of the NVIDIA booth. V3 Gaming had computers in the NVIDIA booth and the ZOTAC Booth. iBuyPower and CyberPower had computers cooled by Asetek all over the show. There were hundreds of Alienware desktops on the show floor all liquid cooled by Asetek. Not only did the ASUS booth have computers with Asetek liquid cooling but they also had an AWESOME overclocking setup complete with a Liquid Nitrogen tank.
I think this is all best summed up with a MONTAGE!
The Gamers, The Nerd, The Reactions
Antec had a great booth where they were displaying all their chassis and their Rockus speakers by SoundScience. The central presentation at their booth was a single 1200 Watt power supply running two computers each sporting an SLI setup and liquid cooling by Asetek technology. The Asetek technologies they were employing were, of course, the Antec KÜHLER H2O 620 and its big brother, the soon to be released Antec KÜHLER H2O 920 with ChillControl V Software.
Chatting with my fellow nerds, I got a lot of feedback and educated quite a few folks. We talking about closed loop systems, cold plates, radiators, tubing, and more. Much of the feedback was focused on their excitement to see more systems on the market and the technology being improved. As many of you know, Antec’s new systems feature the latest in Asetek technology including our Gen. 3 coldplate. A few gamers brought up our fan selection and suggested configurations. We discussed various aftermarket fans they could use to drive performance even more. For the most part, everyone was excited at the prospect of having liquid cooling with such great performance at such a low cost and without any of the hassle of traditional liquid cooling.
We gamed, we partied, we conquered Boston as a whole. The weekend was a fantastic success and it was so awesome to meet and talk to all of you. I hope that we can get together again real soon. Until then, you can find me all over the place. Whether you want to game or just to chat, here you go:
Forums: Asetek_Stu (google it, I’m on a bunch of forums 🙂
Xbox Live: digitalstu
If you think you got it, bring it!
Until next time my friends and keep an eye out for my upcoming blog on air flow!