Vice President & General Manager, B2B Business Unit

Dipak Rao

As Vice President & General Manager, B2B Business Unit, Dipak Rao is responsible for Asetek’s worldwide sales operations and product management, including field applications engineering and the worldwide desktop and data center sales teams.

Dipak is a seasoned entrepreneurial sales leader with more than 15 years’ experience leading global teams and managing global accounts in the high-tech industry. With major contributions to the business bottom-line in past leadership positions, he also has a strong acumen for maximizing business synergies.

His management style combines a focus on exceeding customer expectations while creating and leading empowered teams motivated to deliver customer satisfaction aligned with revenue and margin growth for the business.

With an affinity for working with customers and managing individuals from diverse cultures, he has in-depth knowledge of developing talent, creating global sales strategies and managing process-driven performance in the face of dynamic change.

Before being appointed Vice President & General Manager, B2B Business Unit, Dipak served as Asetek’s Vice President of Global Sales & Product Management. Prior to joining Asetek, Dipak held senior sales and product marketing roles at AMD and began his career, quite uniquely, as a co-founder of hot sauce company in his native England. Dipak holds a B.A. (Honors) in Marketing from De Montfort University, Leicester in the U.K. He is based in San Jose, California.





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