Asetek’s New Gen7 v2 Cooling Technology Powers the Latest Generation of ASUS ROG STRIX III Series of CPU Coolers


The ROG STRIX LC III 360 features a 360° rotatable pump block, Gen7 v2 Asetek pump, Premium ROG ARGB fans, and 10+ custom Aura lighting effects.

  • Asetek’s new Gen7 v2 cooling innovation iterates on the existing design with new Turbulence-Channel cold plate technology that provides greater thermal performance than is possible with traditional split-flow cold plates.
  • New Turbulence Channel cold plate targets the hottest part of the CPU die for industry-leading thermal performance.
  • Improved cooling performance up to 0.5°C/100W on average.
  • Out-of-Bound temperature sensing continuously monitors the liquid temperature and automatically boosts the pump speed to clear any temperature excursions, ensuring smooth system operation for an immersive gameplay experience.
  • Under-the-hood system enhancements resulting in even quieter operation versus previous generations.