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Asetek’s New Gen7 v2 Cooling Technology Powers the Latest Generation of ASUS ROG STRIX III Series of CPU Coolers

ROG STRIX LC III 360 ARGB

The ROG STRIX LC III 360 features a 360° rotatable pump block, Gen7 v2 Asetek pump, Premium ROG ARGB fans, and 10+ custom Aura lighting effects.

  • Asetek’s new Gen7 v2 cooling innovation iterates on the existing design with new Turbulence-Channel cold plate technology that provides greater thermal performance than is possible with traditional split-flow cold plates.
  • New Turbulence Channel cold plate targets the hottest part of the CPU die for industry-leading thermal performance.
  • Improved cooling performance up to 0.5°C/100W on average.
  • Out-of-Bound temperature sensing continuously monitors the liquid temperature and automatically boosts the pump speed to clear any temperature excursions, ensuring smooth system operation for an immersive gameplay experience.
  • Under-the-hood system enhancements resulting in even quieter operation versus previous generations.